So you think you are the
humble performance, capacity or system manager,
and thus the majority of the fuss about
e-business won't affect you! Think again,
because it is not all hype. The following
is the government's definition of e-business:
'The exchange of information across electronic
networks, at any stage in the supply chain,
whether paid or unpaid. It takes place:
- within an organization
- between businesses
- between businesses
and consumers
- between public and
private sectors
Note the all-embracing nature of the definition.
E-commerce is the 'exchange of information.
It encompasses exchange across all 'electronic
networks'. The definition is not limited
to just the world wide web (WWW) or Internet.
It includes other forms of electronic network
such as telephony, mobile telephony and
digital television.
E-commerce encompasses all elements in
the supply chain. For example, trading between
departments in the same company is e-commerce.
Business-to-business (B2B) e-commerce is
now well established in the media as the
area that will involve the greatest value
of electronic trading. Business-to-consumer
trading (B2C) is the area that received
all the early media 'e-hype'. This is the
high profile world of 'dot coms' and selling
off the web which some people unwisely still
consider to be the totality of e-business.
Increasingly much public and private sector
business such as business rates and taxation
will be e-commerce transactions. Again the
definition is all-encompassing.
The definition further states that e-commerce
does not necessarily involve the transfer
of money. Both unpaid and paid transactions
are equally e-commerce. A client accessing
a map of your office location across the
Internet is as much a piece of e-commerce
as someone buying your goods from your web
site.
So even if your web site is designed by
an outside agency and hosted by an ISP,
convince me that the above definition does
not impact on some of the systems that you
are responsible for managing. Even in the
smallest businesses there will be interaction
between in-house traditional applications
and new e-business systems. Fail to come
to terms with the new technology surrounding
Performance Management of e-business systems
at your own peril.
Why? Well, the all-encompassing definition
of e-business above is the government's
definition. The government is promoting
this broad view to Chairmen and Directors
of all leading UK businesses. It is thus
likely that your Chairman will adopt this
wide view of electronic trading as being
a good idea. Many of us know how such good
ideas filter down the organization from
the Chairman. His good idea becomes the
senior managers company strategy. That company
strategy becomes the middle managers business
plan for this year. That business plan is
what they hand you as your problem to implement
and support.
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