Why?
Thanks to everyone's favorite 'hot topic',
the ubiquitous e-business application.
It is now a cliché to say that
the competition is only a click away. It
has become a cliché because in the world
of e-business it is so true!
In the past, a client might get impatient
if your EPOS system was slow, causing them
to queue for longer than they wished in
your store. Typically however, they grumbled
but remained. Your business still got the
revenue from that transaction. Next time
they needed to buy, they might go to your
competitor. However, if your store was the
most convenient, or had the best car park,
or was easy to reach during their lunch
hour, the chances are that they remained
a client.
The equivalent in e-business
terms to a queue at an EPOS till is a
poorly performing web site. Now, after
a few seconds waiting, they simply type
in your competitor's web address and buy
from them. Thus you lose the revenue from
that transaction. The next time they want
to buy, you are no more convenient than
your competition. Having had a bad experience
shopping with you last time, the odds
are heavily in favor of them buying from
your competition again this time. Hence
you lose the value if that initial transaction
and all future sales to that individual.
Your business case for getting the right
products to ensure effective system performance
has thus never been stronger. It is easier
than it has ever been to relate poor performance
of IT systems to lost revenue and thus justify
expenditure on products that will ensure
acceptable service levels
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